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San Francisco's BART Seeks Credit Card Partner

by Peter Andrew

San

Francisco's Bay Area Regional Transit District, known as BART,

is seeking a credit card issuing partner to offer a BART rewards

credit card. The BART card would reward its frequent passengers

in much the same way current airline mileage credit cards do.

BART

has an average of 320,000 daily San Francisco Bay Area riders

and carries almost two million unique passengers annually. In

seeking to attract would-be partners, BART is emphasizing that

in 2004 BART had 12.5% more passenger trips than the busiest

domestic airline, Southwest, and 18% more passenger trips than

Atlanta's Hartsfield Airport, which is the nation's busiest

airport.

Published 08/31/05 (Modified 05/07/12)


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