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IKEA to Offer New Credit Card

by Peter Andrew

IKEA

to Offer New Credit Card

IKEA,

the home furnishings retailer, announced plans today to launch

a private-label credit card for IKEA customers.

"The

IKEA Card will be a natural extension of our effort to build

closer relationships with our customers," said Matti Naar, marketing

manager for IKEA U.S. "The card will provide a new and convenient

way for customers to purchase their home furnishings.

Consumers

will be able to apply for the IKEA Card at in-store kiosks or

on the company's web site.

(UPDATE: Click

here for the IKEA credit card.) The IKEA Card will offer

benefits including special event mailings, payment promotions

and no annual fee.

The

IKEA Card will be issued by GE Consumer Finance, the consumer

lending unit of General Electric Company.

 

Published 08/30/05 (Modified 05/07/12)


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