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July 12, 2006

MasterCard and Citibank Begin Trial of Contactless Credit Cards in New York Subways
MasterCard and Citibank yesterday began a six-month trial of contactless credit card payments at select stations within the New York City Metropolitan Transportation Authority (MTA) transit system. To evaluate how the "Tap & Go" payments perform within a busy subway environment, pre-selected Citi credit card and Citibank customers are using the contactless cards at Lexington Avenue Line 4, 5, 6 stations, between the 138th Street stations in the Bronx, two stations in Queens, and Borough Hall Station in Brooklyn.

Participants in the trial are able to pay their fares by tapping their contactless Citi card on a specially-equipped reader built into the subway turnstile. The question in the trial is whether subway riders will prefer to use such contactless technology over the current system of purchasing subway cards, and can the system be administered effectively without undue confusion.

 

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