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May 19, 2006

Sierra Trading Post Launches Rewards Visa
Sierra Trading Post, a direct marketer of clothing and outdoor gear at deep discount prices, has launched the Sierra Trading Post Rewards Visa Platinum Card. Issued by U.S. Bank, the new Sierra Trading Post credit card is offering cardholders one point per dollar on all purchases, but 3 points per dollar on Sierra Trading Post purchases. Cardholders receive $25 Sierra Trading Post gift cards for every 2,500 points accumulated.

Sierra Trading Post purchases name-brand overstock and closeout clothing, footwear, home furnishings, accessories, and gear. It sells merchandise via mail, online and at three retail stores in Reno, Nevada; Cheyenne and Cody, Wyoming; as well as at a fourth store opening soon in Boise, Idaho. Sierra Trading Post claims more than two million active customers.

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