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May 11, 2006

Borders Introduces Improved Credit Card Reward Program
Borders has announced a new credit card offering more generous rewards than its previous version. The new Borders 3-2-1 Visa Card is offering 3 points for every purchase at Borders and Waldenbooks stores, 2 points for gas, dining and grocery card purchases; and 1 point for all other card purchases. The triple points at Borders and the introduction of double points for gas, groceries and dining is an upgrade over the previous Borders credit card, which offered double points on Borders purchases and one point everywhere else. Cardholders can receive $25 Borders gift cards with each 2,500 points earned, or save more points for other rewards, including cash and airline discounts.

Members of the Borders Rewards loyalty program can also have their loyalty program numbers embossed on the 3-2-1 Visa and receive loyalty rewards at the same time they receive the card's reward points.

The Borders 3-2-1 Visa is issued by Chase.

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