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May
11, 2006
Borders
Introduces Improved Credit Card Reward Program
Borders has announced a new credit card offering more generous
rewards than its previous version. The new Borders
3-2-1 Visa Card is offering 3 points for every purchase
at Borders and Waldenbooks stores, 2 points for gas, dining
and grocery card purchases; and 1 point for all other card purchases.
The triple points at Borders and the introduction of double
points for gas, groceries and dining is an upgrade over the
previous Borders credit card, which offered double points on
Borders purchases and one point everywhere else. Cardholders
can receive $25 Borders gift cards with each 2,500 points earned,
or save more points for other rewards, including cash and airline
discounts.
Members
of the Borders Rewards loyalty program can also have their loyalty
program numbers embossed on the 3-2-1 Visa and receive loyalty
rewards at the same time they receive the card's reward points.
The
Borders 3-2-1 Visa is issued by Chase.
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