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Discover Card Chooses New Ad Agency

by Peter Andrew

Discover

Card Chooses New Ad Agency

Discover Card has chosen The Martin Agency of Richmond, Virginia,

as its new ad agency of record, replacing Goodby, Silverstein

& Partners of San Francisco, which had resigned the Discover

account last fall (reportedly in order to vie for Visa's business,

which it didn't get).

The

Martin Agency will "handle strategic planning and creative

development for Discover Card and related products including

an integrated, multi-media campaign highlighting unique Cardmember

benefits," according to a Discover Financial Services press

release.

Discover

Card boasts of having over 50 million cardholders and its ad

business could be worth about $80 million in annual billings,

according to reports citing TNS Media Intelligence as a source.

Published 04/20/06 (Modified 05/07/12)


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