Discover Card Chooses New Ad Agency
Discover Card has chosen The Martin Agency of Richmond, Virginia, as its new ad agency of record, replacing Goodby, Silverstein & Partners of San Francisco, which had resigned the Discover account last fall (reportedly in order to vie for Visa’s business, which it didn’t get). The Martin Agency will “handle strategic planning and creative development for Discover Card and related products including an integrated, multi-media campaign highlighting unique Cardmember benefits,” according to a Discover Financial Services press release. Discover Card boasts of having over 50 million cardholders and its ad business could be worth about $80 million in annual billings, according to reports citing TNS Media Intelligence as a source.
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