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Visa Announces Load Network for Prepaid Credit Cards

by Peter Andrew

Visa

Announces Load Network for Prepaid Credit Cards

In a bid to increase use of its prepaid cards relative to those

of other processors, Visa announced the upcoming rollout of

the Prepaid Load Network, a network of merchants that will allow

cardholders to reload their Visa-branded prepaid cards in-store.

While

reloadable debit cards have been around for years, loading additional

funds onto them has not always been the most convenient thing

to do. By expanding the number of merchants offering reload

capabilities right at the store counter, Visa hopes to make

life easier for consumers and increase the use of its particular

prepaid credit cards in the process.

From

a merchant perspective, offerng reload capabilities could mean

greater store traffic and perhaps revenue from reload fees.

Participating

merchants are expected to introduce the Visa Prepaid Load Network

service later this year or in early 2007.

Published 03/22/06 (Modified 05/07/12)


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