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M. Night Shyamalan Directs, Stars In New American Express Commercial

by Peter Andrew

M.

Night Shyamalan Directs, Stars In New American Express Commercial

M. Night Shyamalan, director of "Sixth Sense" and

other movie thrillers, is directing and starring in the latest

installment of the American Express "My Life, My Card"

TV campaign, which premiered during the Academy Awards telecast

on Sunday.

Shyamalan

is the first director in the "Director's Series" of

commercials American Express will produce. Robert De Niro, Tiger

Woods and Ellen DeGeneres are among the notable personalities

that have already appeared in the ads. Like the others Shyamalan

will apear in print ads as well in TV spots.

Commenting

on his turn in front of the camera for American Express, M.

Night Shyamalan said, ?The campaign is one I respect and the

individuals in it are people I respect. As an author, you are

not often given the opportunity to connect with your audience

on a personal level.

"I

really did approach this commercial as a two-minute movie. I

wanted this project to be authentic because the opportunity

to tell a story in this format will reach a lot of people, and

in many ways this could be the warm up for 'Lady in the Water'

[Shyamalan's latest movie] which comes out in summer.?

Published 03/07/06 (Modified 05/07/12)


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