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American Express, GE Consumer Finance Alliance Starts with Launch of Dillard's American Express Card

by Peter Andrew

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American

Express, GE Consumer Finance Alliance Starts with Launch of

Dillard's American Express Card

American Express announced last week that GE Consumer Finance

would be the latest large-scale credit card company to begin

issuing credit cards on the American Express payment network.

The first card launched under this agreement is the Dillard's

American Express Card from Dillard's department stores.

Since

getting the green light from the courts to compete with Visa

and Mastercard as a credit card payment processor, American

Express has aggressively pursued partnerships with major credit

card issuers, having struck deals with Bank of America, MBNA,

Citibank and HSBC prior to this latest announcement.

The

new cards will carry the American Express logo and be accepted

on the American Express merchant network. GE Consumer Finance

will be responsible for issuing cards, managing customer relationships

and providing customer service and billing.

Dillard's

department stores include 330 locations in 29 states.

 

Published 01/23/06 (Modified 05/07/12)


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