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Reader's Digest, Chase Team Up on New Home Improvement Credit Card

by Peter Andrew

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Reader's

Digest, Chase Team Up on New Home Improvement Credit Card

In association with Reader's Digest, Chase today launched its

new Home Improvements Rewards Credit Card, which offers special rewards

for purchases toward home improvement projects.

While

Chase's association with Reader's Digest makes good sense for

Chase -- having Reader's Digest market the card ensures it will

receive more applicants -- our question was why Reader's Digest

is associating with a home improvement credit card.

Talking

with a Reader's Digest spokesperson, we learned that the company

owns a range of magazines that tie in to the home improvement

theme, most notably The Family Handyman, and that it

would be these properties most directly associated with the

card. For example, the card's promo page promises cardholders

an exclusive e-newsletter from The Family Handyman.

The Chase Home Improvements Rewards Credit Card is offering 3 points

for every dollar in purchases at home improvement stores and

1 point per dollar elsewhere. Points are redeemed for gift cards

at retailers including Home Depot, Amazon.com and others.

 

Published 01/17/06 (Modified 03/24/13)


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