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MasterCard users’ cancer charity opportunity

by Peter Andrew
MasterCard users’ cancer charity opportunity

MasterCard credit card issuer has launched “Dig in and Do Good,” a summertime promotion that sees it make a small donation to Stand Up To Cancer every time one of its cards is used across America to make restaurant purchases of $10 or more. The program, which is already operating, ends on Sept. 28, 2013, and the total donation is capped at $4 million. The company promises to make a contribution to the charity whether you’re dining out or ordering in.

In a nod to new technology, MasterCard is doubling the value of individual donations when an eligible purchase is made using its PayPass service. This swipeless, contactless feature enables you to pay by tapping your credit card, smartphone or similar device on a point-of-sale terminal. Obviously, you can only use this service if both your card and the restaurant have been PayPass-enabled.

Credit cards for good causes

Keep an eye out for a “cause marketing” television commercial in support of Dig in and Do Good. It features Eric Stonestreet, the Emmy-winning actor who plays Cameron in “Modern Family.” In a statement, Stonestreet commented:

Like most people, cancer has personally affected my life. My mother is a two-time survivor and unfortunately more of my family and friends have been touched by this tragic disease. That’s why I am honored to support Stand Up To Cancer and their collaboration with MasterCard’s ‘Dig In and Do Good’ campaign. Together, we can make a difference in the fight against cancer.

Since it was founded, just five years ago, Stand Up To Cancer has spent $161 million funding 500 scientists working on 37 critical cancer-research programs.

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