Discover Re-Brands Its Credit Card Offers
Editor’s Note: These offers expired and are no longer available.
Discover this week re-branded their three main credit card offers to consumers, although only one card seems to have actually changed anything other than its name. The standard Discover Platinum Card will now be called the Discover More Card. The Discover Gas Card becomes the Discover Open Road Card. And the Miles Card by Discover becomes the Miles by Discover Card.
Only the Miles by Discover Card seems to have actuallly made a change to its actual offering, with double miles for travel and restaurant purchases, and travel credit starting at 5,000 miles accrued. The card will also let cardholders book their own travel by whatever means they prefer—many similar travel cards require you to go through a travel agent, who often will charge you a fee for their service.
The Discover More Card is a name change that makes sense, as Discover has been trying to emphasize its “Get More” program, which offers a 5% Cashback Bonus on certain purchase categories, with those categories changing each quarter. (For example, the card will often offer 5% rebates on back-to-school purchases at office supply stores during the Fall quarter.)
The change from the Discover Gas Card to the Discover Open Road Card is a little tougher to understand, as gas credit cards have been popular and removing “gas” from the card name makes it less apparent what the card might offer. From Discover’s perspective, however, they must want to emphasize that special 5% rebates are available not just on gas purchases but also for auto maintenance bills charged to Discover.
Discover has been busy lately, with the new Motiva Card that offers interest rebates to on-time payers, the re-branding of its existing cards, and an impending spinoff from Morgan Stanley that will result in Discover being a public company in its own right.
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