Citigroup to Become Just “Citi”?
The New York Times is reporting today that Citigroup will likely rebrand its entire operations under the Citi name. While this may not seem earth-shattering, Citigroup has been using differing names and logos for different parts of its business, and CEO Charles Prince believes consolidating the brand under a single name will provide more cohesion. In all likelihood, the red umbrella of Citigroup will disappear in favor of the Citi name under a red arc, as is currently used for the Citi credit card division and other parts of the banking giant.
According to today’s article, the rebranding may signal a shift from the years of growth through acquisitions to a period of internal growth.
Disclaimer:The information in this article is believed to be accurate as of the date it was written. Please keep in mind that credit card offers change frequently. Therefore, we cannot guarantee the accuracy of the information in this article. Reasonable efforts are made to maintain accurate information. See the online credit card application for full terms and conditions on offers and rewards. Please verify all terms and conditions of any credit card prior to applying.
This content is not provided by any company mentioned in this article. Any opinions, analyses, reviews or recommendations expressed here are those of the author’s alone, and have not been reviewed, approved or otherwise endorsed by any such company. CardRatings.com does not review every company or every offer available on the market.
Published (Modified )