San Francisco’s BART Seeks Credit Card Partner
San
Francisco’s Bay Area Regional Transit District, known as BART,
is seeking a credit card issuing partner to offer a BART rewards
credit card. The BART card would reward its frequent passengers
in much the same way current airline mileage credit cards do.
BART
has an average of 320,000 daily San Francisco Bay Area riders
and carries almost two million unique passengers annually. In
seeking to attract would-be partners, BART is emphasizing that
in 2004 BART had 12.5% more passenger trips than the busiest
domestic airline, Southwest, and 18% more passenger trips than
Atlanta’s Hartsfield Airport, which is the nation’s busiest
airport.
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