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IKEA to Offer New Credit Card

by Peter Andrew
IKEA to Offer New Credit Card


to Offer New Credit Card


the home furnishings retailer, announced plans today to launch

a private-label credit card for IKEA customers.


IKEA Card will be a natural extension of our effort to build

closer relationships with our customers,” said Matti Naar, marketing

manager for IKEA U.S. “The card will provide a new and convenient

way for customers to purchase their home furnishings.


will be able to apply for the IKEA Card at in-store kiosks or

on the company’s web site.

The IKEA Card will offer

benefits including special event mailings, payment promotions

and no annual fee.


IKEA Card will be issued by GE Consumer Finance, the consumer

lending unit of General Electric Company.


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