MasterCard to Offer Credit Card Customization
MasterCard
to Offer Credit Card Customization
Credit card
companies have bent over backwards to offer unique credit cards
that fit their customers’ lifestyles, from airline and hotel
reward cards to credit cards with college and pro sports logos
to credit cards featuring consumers’ favorite retailers. Now
MasterCard is ready to up the ante.
MasterCard
International today introduced MasterCard Card Customization
Services, a proprietary design system that allows issuers to
offer consumer and small business cardholders the ability to
create their own unique credit, debit or prepaid cards. Cardholders
can upload a personal image and customize the look of the card
using online editing tools. They would then submit a final design
that must be approved by the issuer. Ultimately, every consumer
could have his or her own individual card design.
To
prove the desirability of customized credit cards, MasterCard
offered these survey statistics:
- Almost
70% of consumers and 85% of small business owners expressed
interest in obtaining a customized card.
- For consumers,
76% of those expressing strong interest would make it their
most often used card.
- For small
business owners who expressed strong interest, 33% said they
would use the customized card more frequently.
According
to MasterCard, consumers who are inclined to use a customized
card are more likely to be younger, have larger households,
and have children under 18 at home. Many small business owners
saw the customized card as another tool to promote their businesses.
Individual
card issuers will offer the customization service via a MasterCard-hosted
Web site.
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Published (Modified )