Consumers Choose Rewards Credit Cards But Don’t Always Take Rewards
Is the promise of rewards enough to make consumers use rewards credit cards, even if they rarely or never redeem their points? Based on a new survey, the answer may be yes. A survey of moms conducted online by Harris Interactive for the Disney Rewards Visa from Chase found that 41% use a rewards credit card but more than half (55%) haven’t actually redeemed their points for a reward. The most common reason given by those surveyed was that they hadn’t earned enough points to get something they wanted.
On the other hand, 31% weren’t even sure what rewards were offered. In addition, 34 percent of moms say their credit card does not offer the types of rewards their family wants, which of course begs the question of why they carry the cards in the first place. Disney of course used the results of the survey to mention the many rewards the Disney Rewards Visa Card offers, including no blackout dates on travel.
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