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Joint Venture Seeks Credit Card Acceptance at Casino Gaming Devices

by Peter Andrew
Joint Venture Seeks Credit Card Acceptance at Casino Gaming Devices

A new joint venture announced Wednesday has gaming device maker Bally Technologies teaming up with ATM specialist Cash Systems and patent holder Scotch Twist to enable credit card acceptance at slot machines and other casino gaming devices. Michael Rumbolz, Chairman and Chief Executive Officer of Cash Systems said, “This joint venture has the potential to permanently alter how gaming patrons access cash on the casino floor. We are confident that the product suite developed by the joint venture will change the competitive landscape and provide the next major evolution in casino operations.”

There are obvious hurdles to actually selling such devices to casinos. Undoubtedly there will be an outcry by some that making it easier to tap into credit lines is a sure way to get compulsive, or even casual, gamblers, in large amounts of debt in a short amount of time. Convincing regulators in gambling-legal states to permit devices that allow access to credit without getting out of your seat could be a big hill to climb.

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