Joint Venture Seeks Credit Card Acceptance at Casino Gaming Devices
Joint
Venture Seeks Credit Card Acceptance at Casino Gaming Devices
A new joint venture announced Wednesday has gaming device maker
Bally Technologies teaming up with ATM specialist Cash Systems
and patent holder Scotch Twist to enable credit card acceptance
at slot machines and other casino gaming devices.
Michael
Rumbolz, Chairman and Chief Executive Officer of Cash Systems
said, “This joint venture has the potential to permanently alter
how gaming patrons access cash on the casino floor. We are confident
that the product suite developed by the joint venture will change
the competitive landscape and provide the next major evolution
in casino operations.”
There
are obvious hurdles to actually selling such devices to casinos.
Undoubtedly there will be an outcry by some that making it easier
to tap into credit lines is a sure way to get compulsive, or
even casual, gamblers, in large amounts of debt in a short amount
of time. Convincing regulators in gambling-legal states to permit
devices that allow access to credit without getting out of your
seat could be a big hill to climb.
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