Visa Announces Load Network for Prepaid Credit Cards
Visa
Announces Load Network for Prepaid Credit Cards
In a bid to increase use of its prepaid cards relative to those
of other processors, Visa announced the upcoming rollout of
the Prepaid Load Network, a network of merchants that will allow
cardholders to reload their Visa-branded prepaid cards in-store.
While
reloadable debit cards have been around for years, loading additional
funds onto them has not always been the most convenient thing
to do. By expanding the number of merchants offering reload
capabilities right at the store counter, Visa hopes to make
life easier for consumers and increase the use of its particular
prepaid credit cards in the process.
From
a merchant perspective, offerng reload capabilities could mean
greater store traffic and perhaps revenue from reload fees.
Participating
merchants are expected to introduce the Visa Prepaid Load Network
service later this year or in early 2007.
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