New Olivia Credit Card Caters to Lesbian Market
New
Olivia Credit Card Caters to Lesbian Market
Olivia, a cruise and vacation resort company targeted to lesbians,
has introduced the Olivia Credit Card in partnership with card
issuer MBNA.
“By using their Olivia credit cards on everyday purchases,
our customers will earn points redeemable for Olivia dollars,
which can be used to buy down the value of Olivia trips, get
upgrades, or even purchase entire vacations,” said Amy Errett,
CEO of Olivia.
According
to the Olivia Web site, Olivia charters entire ships and resorts
to create vacation experiences geared to lesbian women, and
have featured athletes and entertainers including Martina Navratilova,
Whoopi Goldberg, Margaret Cho, the Indigo Girls, Melissa Etheridge
and more. Formed in 1973, Olivia says that over 75,000 people
have traveled with them in the past ten years.
While
Olivia’s press release claims that the Olivia Credit Card is
the first to cater to the lesbian market, another card targeted
to the gay and lesbian market, the Rainbow Card, has existed
since the mid-1990s.
More
information and online application for the Olivia Credit Card
is available at the Olivia
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