Survey Gauges Customer Satisfaction with Top Credit Card Issuers
Survey
Gauges Customer Satisfaction with Top Credit Card Issuers
Research company Keynote Systems released the results of a survey
measuring customer satisfaction with online credit card issuers
during the initial application process. Based on interviews
with 2,000 consumers, Keynote found:
- Discover
was considered the top issuer for overall customer satisfaction,
including the rates and fees of the cards themselves as well
as consumers’ experience in applying for them. American Express
and Chase were the runners-up here.
- American
Express was considered the most trustworthy of the issuers.
- Chase
was tops in terms of who actually signed up or intended to
sign up for a card, with Citi and American Express also strong
here.
- HSBC
was considered the best performing Web site, in terms of speed
and reliability. Providian fared well here, too.
Credit
card issuers included in the survey included American Express,
Bank of America, Capital One, Chase, Citi, Discover, HSBC, MBNA,
U.S. Bank and Wells Fargo.
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Published (Modified )