Visa Launches First New Brand Campaign Since 1980s
Visa
Launches First New Brand Campaign Since 1980s
Is Visa still “everywhere you want to be”? Maybe,
but you won’t hear Visa saying so anymore, as the long-running
slogan has been shelved to make way for a new branding effort:
“Life Takes Visa”.
The
new slogan will be rolled out beginning February 10 via TV commercials
aired during coverage of the Winter Olympics in Turin, Italy.
The spots will feature U.S. Olympic athletes including Michelle
Kwan, Bode Miller, Emily Cook, and Johnny Spillane. Visa will
enjoy advertising exclusivity in the credit card sector during
all of the Olympic coverage.
Visa
dumped its old brand slogan (and its old advertising agency)
in an effort to position the organization as not just a credit
card company, but a leader in electronic payments of all types.
Debit cards have been increasing in consumer usage, and new
technologies offering transactions without the traditional card
swipe and signature are beginning to change the card landscape.
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