MasterCard Brings Back MacGyver for Super Bowl Ad
MasterCard
Brings Back MacGyver for Super Bowl Ad
here for video of the MacGyver MasterCard Super Bowl Ad.
MacGyver, the 1980s TV character beloved by Generation Xers
everywhere, returns to action this Sunday via a high-profile
MasterCard Super Bowl ad.
MacGyver, played by Richard Dean Anderson in the ABC series
that ran from 1985 to 1992, was the rare action hero known more
for his resourcefulness than his fists, outsmarting bad guys
through science and by using everyday objects in unusual ways.
Give him a piece of bubble gum and a shoelace and MacGyver could
escape just about any jam.
In
MasterCard’s Super Bowl ad, part of its “Priceless”
ad campaign, MacGyver finds himself held hostage in a warehouse
with the clock ticking on a bomb. Using items purchased with
his debit MasterCard — including a tree-shaped air freshener,
tube sock, nasal spray and turkey baster — MacGyver escapes
to safety.
?While
I’ve had offers to bring the MacGyver character back to life,
MasterCard had the sense of humor I felt was needed to bring
the character back,? said Anderson.
The
ad will run in the fourth quarter of Sunday’s Super Bowl, which
pits the Pittsburgh Steelers against the Seattle Seahawks.
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