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MasterCard Brings Back MacGyver for Super Bowl Ad

by Peter Andrew
MasterCard Brings Back MacGyver for Super Bowl Ad

Click here for video of the MacGyver MasterCard Super Bowl Ad.

MacGyver, the 1980s TV character beloved by Generation Xers everywhere, returns to action this Sunday via a high-profile MasterCard Super Bowl ad.
MacGyver, played by Richard Dean Anderson in the ABC series that ran from 1985 to 1992, was the rare action hero known more for his resourcefulness than his fists, outsmarting bad guys through science and by using everyday objects in unusual ways. Give him a piece of bubble gum and a shoelace and MacGyver could escape just about any jam.

In MasterCard’s Super Bowl ad, part of its “Priceless” ad campaign, MacGyver finds himself held hostage in a warehouse with the clock ticking on a bomb. Using items purchased with his debit MasterCard — including a tree-shaped air freshener, tube sock, nasal spray and turkey baster — MacGyver escapes to safety. ?While I’ve had offers to bring the MacGyver character back to life, MasterCard had the sense of humor I felt was needed to bring the character back,? said Anderson. The ad will run in the fourth quarter of Sunday’s Super Bowl, which pits the Pittsburgh Steelers against the Seattle Seahawks. See the ad here.

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