Reader’s Digest, Chase Team Up on New Home Improvement Credit Card
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Reader’s
Digest, Chase Team Up on New Home Improvement Credit Card
In association with Reader’s Digest, Chase today launched its
new Home Improvements Rewards Credit Card, which offers special rewards
for purchases toward home improvement projects.
While
Chase’s association with Reader’s Digest makes good sense for
Chase — having Reader’s Digest market the card ensures it will
receive more applicants — our question was why Reader’s Digest
is associating with a home improvement credit card.
Talking
with a Reader’s Digest spokesperson, we learned that the company
owns a range of magazines that tie in to the home improvement
theme, most notably The Family Handyman, and that it
would be these properties most directly associated with the
card. For example, the card’s promo page promises cardholders
an exclusive e-newsletter from The Family Handyman.
The Chase Home Improvements Rewards Credit Card is offering 3 points
for every dollar in purchases at home improvement stores and
1 point per dollar elsewhere. Points are redeemed for gift cards
at retailers including Home Depot, Amazon.com and others.
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