Reader’s Digest, Chase Team Up on New Home Improvement Credit Card
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In association with Reader’s Digest, Chase today launched its new Home Improvements Rewards Credit Card, which offers special rewards for purchases toward home improvement projects. While Chase’s association with Reader’s Digest makes good sense for Chase — having Reader’s Digest market the card ensures it will receive more applicants — our question was why Reader’s Digest is associating with a home improvement credit card.
Talking with a Reader’s Digest spokesperson, we learned that the company owns a range of magazines that tie in to the home improvement theme, most notably The Family Handyman, and that it would be these properties most directly associated with the card. For example, the card’s promo page promises cardholders an exclusive e-newsletter from The Family Handyman.
The Chase Home Improvements Rewards Credit Card is offering 3 points for every dollar in purchases at home improvement stores and 1 point per dollar elsewhere. Points are redeemed for gift cards at retailers including Home Depot, Amazon.com and others.
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