Toyota to Launch Credit Card This Fall
May 15, 2008 By Seth Harbison
Toyota will launch a rewards credit card this October, reports The Detroit News, giving fans of their vehicles their first opportunity to earn points that lead to discounts on Toyota cars, trucks and SUVs.
According to the News article, the card’s reward formula will likely be similar to that of the card offered by Toyota’s Lexus division, which offers 1.5 points on most purchases and 5 points on purchases at Lexus dealerships. Holders of the Lexus credit card can use their points to pay for up to 10% of a new Lexus vehicle.
Automotive affinity cards are fairly common, with the GM Card probably the best known of the bunch. However, credit cards from Chrysler, Volkswagen, Subaru, Audi, BMW, MINI, Jeep, Dodge and Mercedes-Benz are also available, and some major credit card companies offer rewards programs that give points redeemable toward new and used vehicles across all manufacturers. For a complete list of these credit cards, see our Automotive Credit Cards list.