Online Shoe Retailer Zappos.com Launches Reward Credit Card
By Liz Morris
Online shoe buyers must be rejoicing today as popular retailer Zappos.com last week announced the launch of the Zappos Rewards Visa, which will reward cardholders with points toward future Zappos purchases. Cardholders will earn two points per dollar for purchases from Zappos and one point per dollar for purchases elsewhere. Every time 2500 points are accumulated, cardholders will get a $25 gift certificate for Zappos merchandise, which includes mostly shoes but also accessories such as handbags.
The Zappos Rewards Visa has no annual fee, and new cardholders will get a $25 statement credits after their first card purchases. The card also offers interest-free purchases for the first six months for most card customers. The Zappos credit card is being issued through a partnership with Chase.
Zappos.com was launched in 1999 and has become one of the success stories from a dot-com boom that went bust for the vast majority of early online retailers.
