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July 3rd, 2007

New Gap Visa to Offer Rewards at Gap, Banana Republic, Old Navy

By Justin McHenry

Gap Inc. will soon roll out a new Visa card that offers reward points redeemable for merchandise from Gap, Banana Republic and Old Navy stores. While each of the Gap Inc. chains previously offered private label credit cards good for in-store purchases only, the new card will be a full-fledged Visa that allows for purchases anywhere Visa is accepted. Like most Visa reward cards, it will offer points for every dollar in purchases, regardless of whether the purchases are at Gap Inc. stores or at other merchants.

The move is part of a trend in which consumers are shying away from credit cards that can only be used at a single retail chain and instead prefer cards that can be used wherever they shop. Many private label store cards are applied for simply to get an initial store discount; the cards are then often put away for good.

GE Money will be the issuer of the new Gap Visa. GE Money is already the issuer of the private label cards, all of which will continue to be offered.

Most popular / best credit cards according to IndexCreditCards.com visitors:

  1. Discover® More Card
    1.
    Discover® More Card - 0% APR on balance transfers for 12 months & 6 months on purchases, 5% cashback bonus in popular categories, up to 1% cashback bonus on all other purchases
  2. Chase Freedom Card
    2.
    Chase Freedom Card - 0% Intro APR and no Annual Fee, 5% bonus cash back in popular categories , 1% cash bank on everything else
  3. Citi Platinum Select MasterCard
    3.
    Citi® Platinum Select® MasterCard® - 0% on purchases & balance transfers for Up to 18 months, APR as low as 9.99% variable. $30 statement credit.
  4. Blue Cash from American Express
    4.
    Blue Cash® from American Express - Earn up to 5% cash back on gas, groceries and drug store purchases, and up to 1.5% back on all other purchases, no annual fee, fast approval under 60 seconds
  5. Slate from Chase
    5.
    Slate SM from Chase - 0% Intro APR, Now with Blueprint, patented fraud protection

  6. American Express® Gold Card
    6.
    American Express® Gold Card - 10,000 American Express Membership Rewards bonus points when you use the card for at least $500 in purchases within the first 3 months.
  7. TrueEarnings® Business Card from Costco & American Express
    7.
    TrueEarnings® Business Card from Costco & American Express - 4% cash back for annual gas purchases up to $6,000, 3% restaurants, 2% travel, 1% everywhere else, 0% APR on purchases for first 6 months

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* variable rate = credit card interest rate changes in line with federal interest rates or other rate index; fixed rate = credit card rate stays the same regardless of changes in federal rates, but still may be changed by credit card issuer in the future.

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