New Gap Visa to Offer Rewards at Gap, Banana Republic, Old Navy
By Justin McHenry
Gap Inc. will soon roll out a new Visa card that offers reward points redeemable for merchandise from Gap, Banana Republic and Old Navy stores. While each of the Gap Inc. chains previously offered private label credit cards good for in-store purchases only, the new card will be a full-fledged Visa that allows for purchases anywhere Visa is accepted. Like most Visa reward cards, it will offer points for every dollar in purchases, regardless of whether the purchases are at Gap Inc. stores or at other merchants.
The move is part of a trend in which consumers are shying away from credit cards that can only be used at a single retail chain and instead prefer cards that can be used wherever they shop. Many private label store cards are applied for simply to get an initial store discount; the cards are then often put away for good.
GE Money will be the issuer of the new Gap Visa. GE Money is already the issuer of the private label cards, all of which will continue to be offered.