New American Express Bonus Points Mall Offers Double Membership Rewards Points
by Tim Castleman
American Express launched the Bonus Points Mall yesterday, allowing Membership Rewards members the opportunity to earn double points when they use their American Express cards to shop at specific merchants via the mall. Merchants included at the mall’s launch include Saks Fifth Avenue, Neiman Marcus, Target, iTunes, Barnes & Noble, The Home Depot, Staples, Gap, Brooks Brothers, Eddie Bauer, Lands’ End, Gateway, Best Buy, Ann Taylor, JCPenney, Bloomingdale’s, Old Navy, Dell, Petco and about 60 others.
To receive double Membership Rewards points, American Express cardholders must sign in, then find the retailers they wish to shop at within the Bonus Points Mall. Once the retailer’s name is clicked, the cardholder is redirected to the merchant’s regular Web site, and that specific shopping session is tracked, allowing American Express to credit double points on any purchases made.