Dollar General to Accept Visa Credit Cards, Ending Discover Card Exclusivity

by Justin McHenry

Discount store chain Dollar General announced today that customers will be able to use Visa credit cards and check cards at Dollar General’s 8,000+ stores beginning tomorrow. The move ends Dollar General’s exclusive agreement with Discover Card, which had been the only credit card accepted at the stores since the middle of 2004.

“The dollar store retail segment has been one of the last untapped markets for payment card acceptance,” said Bill Dobbins, vice president, merchant relations at Visa USA.

Dollar General operates 8,190 stores in 34 states. Despite its name and beginnings as a dollar store, Dollar General’s Web site says that only 30 percent of its products still sell for one dollar or less.

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