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December 26th, 2006

Discover to Go Public In Spinoff from Morgan Stanley

By Justin McHenry

Along with its earnings release last week, investment banking firm Morgan Stanley announced that its Discover unit would be spun off into its own public company. With the spinoff to be completed by the third quarter of 2007, all four of the major credit card companies–Visa, MasterCard, American Express and Discover–will be open to public investors by the end of next year. American Express has long been a public company, MasterCard had its IPO this year and now Visa and Discover will follow suit in 2007. (Technically, Discover was already part of a public company in Morgan Stanley, but the spinoff will allow investors to buy into just the credit card business.)

Morgan Stanley CEO John Mack had committed to Discover as a part of the firm upon taking the top job in 2005, but says with Morgan Stanley back on firmer footing, the spinoff offers better shareholder value than is possible by keeping Discover in the fold.

Most popular / best credit cards according to IndexCreditCards.com visitors:

  1. Discover® More Card
    1.
    Discover® More Card - 0% APR on balance transfers for 12 months & 6 months on purchases, 5% cashback bonus in popular categories, up to 1% cashback bonus on all other purchases
  2. Chase Freedom Card
    2.
    Chase Freedom Card - 0% Intro APR and no Annual Fee, 5% bonus cash back in popular categories , 1% cash bank on everything else
  3. Citi Platinum Select MasterCard
    3.
    Citi® Platinum Select® MasterCard® - 0% on purchases & balance transfers for Up to 18 months, APR as low as 9.99% variable. $30 statement credit.
  4. Blue Cash from American Express
    4.
    Blue Cash® from American Express - Earn up to 5% cash back on gas, groceries and drug store purchases, and up to 1.5% back on all other purchases, no annual fee, fast approval under 60 seconds
  5. Slate from Chase
    5.
    Slate SM from Chase - 0% Intro APR, Now with Blueprint, patented fraud protection

  6. American Express® Gold Card
    6.
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  7. TrueEarnings® Business Card from Costco & American Express
    7.
    TrueEarnings® Business Card from Costco & American Express - 4% cash back for annual gas purchases up to $6,000, 3% restaurants, 2% travel, 1% everywhere else, 0% APR on purchases for first 6 months

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* variable rate = credit card interest rate changes in line with federal interest rates or other rate index; fixed rate = credit card rate stays the same regardless of changes in federal rates, but still may be changed by credit card issuer in the future.

** See the online Discover credit card application for details about terms and conditions. Reasonable efforts are made to maintain accurate information. However all credit card information is presented without warranty. When you click on the "Apply Now" button, you can review the credit card terms and conditions on Discover's website.

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