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Sync your American Express card, and Tweet to purchase

by Peter Andrew

In our recent feature article, Credit Card Technology: 2013 And Beyond, we at IndexCreditCards.com attempted to identify the main technological trends that might soon affect credit card use. But it looks as if we missed one.

American Express and Twitter

Because, on Feb. 11, American Express announced that it had teamed up with Twitter to enable its cardmembers (although not those with corporate or prepaid products) to use tweets to buy American Express gift cards, and goods from a so-far limited number of retailers. At the launch of this new service, the participating outlets were Amazon, Sony, Urban Zen and Xbox 360.

However, the idea is more interesting than just that: you receive via Twitter special offers from a wide variety of companies, including local bricks-and-mortar stores. When you see one you like, you either:

  1. Tweet your purchase from an online retailer for the goods to be delivered later, or
  2. Tweet that you want to take advantage of a local offer. Then you visit the store, pay using your Amex card in the normal way, and walk away with the goods. You don't need a coupon or voucher: the payment system already knows the deal you've struck, and will charge your card appropriately.

In both cases, you respond to an offer by tweeting the #hashtag it quotes, and you should then receive a tweet from American Express requesting your confirmation. Respond to that, and the deal is made.

How to participate

For you to become a participating purchaser, you first have to sync (register) your American Express card at this website. There's an explanatory video there, along with instructions, and a feed showing the latest offers. These are likely to change frequently, but -- just to give you a flavor of what to expect -- when this writer visited the site they included:

  • Tweet , get $100 back 1x on $500+ on-site purch w/synced Amex Card! (RegLtd, Exp 3/15/13) Terms:
  • Tweet , get $10 back 1x on next $95+ online or in-store purch w/synced Amex Card! (Exp 3/31/13) Terms:
  • Get $25 Amex Gift Card for $15 w/synced Amex Card. Tweet to start purchase! QtyLtd Exp 3/3 Terms:

Published 02/20/13


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