Best Buy Launches Reward Zone MasterCard, Drops Reward Program Fees
by Justin McHenry
Best Buy has launched an improved rewards program with the introduction of the Best Buy Reward Zone MasterCard and the announcement that Reward Zone program members will no longer pay an annual fee. Members previously paid $9.99 per year for the program, which allowed them to earn points on Best Buy purchases only. With the introduction of the Reward Zone MasterCard, Best Buy customers have the opportunity to earn points toward Best Buy gift certificates anywhere they make a purchase with the card.
The Best Buy Reward Zone MasterCard offers cardholders a 4% rebate on Best Buy purchases and a 1% rebate when used elsewhere. In addition, the card will offer 2% rebates in select categories, which will change throughout the year. For the remainder of 2006, the 2% rebate will apply to travel and dining purchases.
The Reward Zone card that is accepted at Best Buy only offers points equivalent to a 2% rebate on Best Buy purchases. As mentioned, cardholders will no longer pay an annual fee.
The Best Buy Reward Zone MasterCard is issued by HSBC.