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June 12th, 2007

Bank of America Targets Wealthy with “Accolades” American Express Card

By Justin McHenry

Bank of America today launched the Accolades American Express Card, its first credit card exclusively targeting wealthy clients in its Premier Banking & Investments, The Private Bank of Bank of America and Family Wealth Advisors groups. These affluent customers each have at least $100,000 in deposits and investments with Bank of America, and the Accolades card is intended to reward them for fat spending.

Bank of America is offering both the expected and unexpected in its reward program: access to “experiences” such as cooking with top chefs, exclusive access to major events, travel offers and upgrades, including complimentary airline companion tickets, and access to a full-service concierge to do the heavy lifting for clients who wish to attend events, get restaurant reservations or just want someone else to think of a good birthday gift.

Another interesting perk is the ability to use rewards points for charitable contributions that are matched by Bank of America.

While the Accolades American Express Card carries a $295 annual fee, this is waived as long as cardholders remain eligible Bank of America customers via the previously mentioned deposit and investment groups.

Most popular / best credit cards according to IndexCreditCards.com visitors:

  1. Discover® More Card
    1.
    Discover® More Card - 0% APR on balance transfers for 12 months & 6 months on purchases, 5% cashback bonus in popular categories, up to 1% cashback bonus on all other purchases
  2. Chase Freedom Card
    2.
    Chase Freedom Card - 0% Intro APR and no Annual Fee, 5% bonus cash back in popular categories , 1% cash bank on everything else
  3. Citi Platinum Select MasterCard
    3.
    Citi® Platinum Select® MasterCard® - 0% on purchases & balance transfers for Up to 18 months, APR as low as 9.99% variable. $30 statement credit.
  4. Blue Cash from American Express
    4.
    Blue Cash® from American Express - Earn up to 5% cash back on gas, groceries and drug store purchases, and up to 1.5% back on all other purchases, no annual fee, fast approval under 60 seconds
  5. Slate from Chase
    5.
    Slate SM from Chase - 0% Intro APR, Now with Blueprint, patented fraud protection

  6. American Express® Gold Card
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    American Express® Gold Card - 10,000 American Express Membership Rewards bonus points when you use the card for at least $500 in purchases within the first 3 months.
  7. TrueEarnings® Business Card from Costco & American Express
    7.
    TrueEarnings® Business Card from Costco & American Express - 4% cash back for annual gas purchases up to $6,000, 3% restaurants, 2% travel, 1% everywhere else, 0% APR on purchases for first 6 months

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