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November 15th, 2006

American Express “First Collection” Offers Big Rewards for Big Spenders

By Justin McHenry

American Express announced yesterday a new rewards program called First Collection for its high-spending cardholders that significantly ups the ante on traditional credit card rewards. Big spenders who hold the American Express Platinum Card or the American Express Centurion Card (sometimes called the American Express Black Card) can choose rewards from initial partners that include high-end brands such as Baccarat, Chopard, Davidoff, Eos Airlines, IWC, Lamborghini, Mikimoto, Monarch Billiards, Oberoi Hotels & Resorts, Piaget and Steinway & Sons. Soon to come: Bergdorf Goodman, Ermenegildo Zegna, Neiman Marcus, Pebble Beach Resorts, Raffles Hotels & Resorts and Tiffany & Co.

While American Express notes that rewards start for as little as 20,500 points, that’s definitely the low-end of the scale. The high end includes rewards such as:

  • A one-year lease of a Lamborghini Gallardo Spyder, for 10.5 million points
  • Chopard “Ice Cube Collection” 18-karat white gold and diamond watch, for 93,200,000 points (you read correct)
  • A Steinway Model O Grand Piano, 7,200,000 points

While American Express does not divulge the exact standards it uses in deciding on which cardholders qualify for the Platinum and Centurion Cards, it is known that the Centurion Card is by invitation only and rumor has it that American Express only offers it to those charging $10,000 to $15,000 per month. The yearly fee for the Centurion Card is said to be $2,500.

Most popular / best credit cards according to IndexCreditCards.com visitors:

  1. Discover® More Card
    1.
    Discover® More Card - 0% APR on balance transfers for 12 months & 6 months on purchases, 5% cashback bonus in popular categories, up to 1% cashback bonus on all other purchases
  2. Chase Freedom Card
    2.
    Chase Freedom Card - 0% Intro APR and no Annual Fee, 5% bonus cash back in popular categories , 1% cash bank on everything else
  3. Citi Platinum Select MasterCard
    3.
    Citi® Platinum Select® MasterCard® - 0% on purchases & balance transfers for Up to 18 months, APR as low as 9.99% variable. $30 statement credit.
  4. Blue Cash from American Express
    4.
    Blue Cash® from American Express - Earn up to 5% cash back on gas, groceries and drug store purchases, and up to 1.5% back on all other purchases, no annual fee, fast approval under 60 seconds
  5. Slate from Chase
    5.
    Slate SM from Chase - 0% Intro APR, Now with Blueprint, patented fraud protection

  6. American Express® Gold Card
    6.
    American Express® Gold Card - 10,000 American Express Membership Rewards bonus points when you use the card for at least $500 in purchases within the first 3 months.
  7. TrueEarnings® Business Card from Costco & American Express
    7.
    TrueEarnings® Business Card from Costco & American Express - 4% cash back for annual gas purchases up to $6,000, 3% restaurants, 2% travel, 1% everywhere else, 0% APR on purchases for first 6 months

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