American Express Brings Back “My WishList” for the Holidays
By Justin McHenry
American Express is bringing back its My WishList program for the second holiday season in a row, giving cardholders the potential to grab big wishes at small prices. My WishList actually consists of two different contests. In the first, cardholders can create a “WishList” of items they want, along with the prices they are willing to pay for them. Three of these wishes will be granted, both for the person making the wish and for any other American Express cardholders who want the same deal. The second half of the contest is a weekly first come, first served “Wish Tuesday” in which American Express puts a certain number of items up for sale at prices of up to 90% off. For example, a $50,000 Porsche Cayman Coupe will be sold for $5,000.
American Express cardholders have until November 20th to submit WishLists. The “Wish Tuesday” sales start on November 28th and continue through the end of the year. Other items and prices American Express mentioned in a press release include a Tahiti cruise package for $2500.00, a set of Callaway golf drivers for $175.00 and a Sharp Aquos TV for $900.
In addition to the deep discounts the My WishList promotion promises, more modest discounts from major retailers will also be offered at a My WishList storefront on the site. To check it all out, go to www.theholidaywishlist.com.
