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August
30, 2006
Enlightenment
Visa Offers Cardholders Health/Spirit Rewards
Yoga retreats, meditation benches and the chance to "sponsor
the entire day's nourishment for 100 Rishikumars" are not
your typical credit card rewards, and the new Enlightenment
Visa hopes that its unique offerings will make it stand out.
Created by Conscious Enlightenment, a Los Angeles-based company
that publishes Conscious Choice magazine and runs other
health/mind/spirit businesses, the Enlightenment Visa offers
a standard one point per dollar rewards program, but the rewards
it offers are targeted to individuals that might be described
by some as "New Age".
Judging
by its Web site at http://www.enlightenmentcard.com,
the rewards program is still coming together, especially in
terms of non-profits that may receive help thanks to cardholders'
rewards. However, yoga classes and retreats in many different
parts of the country are available, as well as a wide variety
of merchandise such as environmentally-conscious products, yoga
equipment, jewelry, books, clothing and more. A drawback for
some interested cardholders may be that you must provide an
e-mail address and password just to access an application, but
there are no financial terms of the card listed and no privacy
policy telling how your information may be used.
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