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It's PONG Versus Roddick in New American Express Commercial

by Peter Andrew

It's

PONG Versus Roddick in New American Express Commercial

As part of its sponsorship of tennis' U.S. Open, American Express

has introduced a new commercial that pits American tennis star

Andy Roddick against the crafty white rectangle from the first-ever

video game, PONG. As Rich Lehrfeld, Vice President, Global Sponsorship

for American Express, puts it, ?We had a lot of fun creating

this spot where Andy, renowned for his bullet serve, takes on

PONG, arguably the world's strongest baseline player.?

In

the spot, Roddick is at first surprised to find PONG across

the net, then even more surprised to find PONG able to return

anything Roddick can serve. Can Roddick find the secret to beat

his unflappable opponent? Click below to watch:

Complementing

the TV spot is an online game, StopPong,

which allows you to play Pong in your own tennis match.

American

Express is also planning other U.S. Open specials, including

the chance to sit courtside with tennis champions such as Chris

Evert, Monica Seles and Billie Jean King.

Published 08/22/06 (Modified 05/07/12)


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