It's
PONG Versus Roddick in New American Express Commercial
As part of its sponsorship of tennis' U.S. Open, American Express
has introduced a new commercial that pits American tennis star
Andy Roddick against the crafty white rectangle from the first-ever
video game, PONG. As Rich Lehrfeld, Vice President, Global Sponsorship
for American Express, puts it, “We had a lot of fun creating
this spot where Andy, renowned for his bullet serve, takes on
PONG, arguably the world's strongest baseline player.”
In
the spot, Roddick is at first surprised to find PONG across
the net, then even more surprised to find PONG able to return
anything Roddick can serve. Can Roddick find the secret to beat
his unflappable opponent? Click below to watch:
Complementing
the TV spot is an online game, StopPong,
which allows you to play Pong in your own tennis match.
American
Express is also planning other U.S. Open specials, including
the chance to sit courtside with tennis champions such as Chris
Evert, Monica Seles and Billie Jean King.
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