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Consumers Choose Rewards Credit Cards But Don't Always Take Rewards

by Peter Andrew

Consumers

Choose Rewards Credit Cards But Don't Always Take Rewards

Is the promise of rewards enough to make consumers use rewards

credit cards, even if they rarely or never redeem their points?

Based on a new survey, the answer may be yes. A survey of moms

conducted online by Harris Interactive for the Disney Rewards

Visa from Chase found that 41% use a rewards credit card but

more than half (55%) haven't actually redeemed their points

for a reward.

The

most common reason given by those surveyed was that they hadn't

earned enough points to get something they wanted. On the other

hand, 31% weren't even sure what rewards were offered. In addition,

34 percent of moms say their credit card does not offer the

types of rewards their family wants, which of course begs the

question of why they carry the cards in the first place.

Disney

of course used the results of the survey to mention the many

rewards the Disney

Rewards Visa Card offers,

including no blackout dates on travel.

Published 08/10/06 (Modified 05/07/12)


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