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August
10, 2006
Consumers
Choose Rewards Credit Cards But Don't Always Take Rewards
Is the promise of rewards enough to make consumers use rewards
credit cards, even if they rarely or never redeem their points?
Based on a new survey, the answer may be yes. A survey of moms
conducted online by Harris Interactive for the Disney Rewards
Visa from Chase found that 41% use a rewards credit card but
more than half (55%) haven't actually redeemed their points
for a reward.
The
most common reason given by those surveyed was that they hadn't
earned enough points to get something they wanted. On the other
hand, 31% weren't even sure what rewards were offered. In addition,
34 percent of moms say their credit card does not offer the
types of rewards their family wants, which of course begs the
question of why they carry the cards in the first place.
Disney
of course used the results of the survey to mention the many
rewards the Disney
Rewards Visa Card offers,
including no blackout dates on travel.
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