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Joint Venture Seeks Credit Card Acceptance at Casino Gaming Devices

by Peter Andrew

Joint

Venture Seeks Credit Card Acceptance at Casino Gaming Devices

A new joint venture announced Wednesday has gaming device maker

Bally Technologies teaming up with ATM specialist Cash Systems

and patent holder Scotch Twist to enable credit card acceptance

at slot machines and other casino gaming devices.

Michael

Rumbolz, Chairman and Chief Executive Officer of Cash Systems

said, "This joint venture has the potential to permanently alter

how gaming patrons access cash on the casino floor. We are confident

that the product suite developed by the joint venture will change

the competitive landscape and provide the next major evolution

in casino operations."

There

are obvious hurdles to actually selling such devices to casinos.

Undoubtedly there will be an outcry by some that making it easier

to tap into credit lines is a sure way to get compulsive, or

even casual, gamblers, in large amounts of debt in a short amount

of time. Convincing regulators in gambling-legal states to permit

devices that allow access to credit without getting out of your

seat could be a big hill to climb.

Published 04/13/06 (Modified 05/07/12)


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