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New Olivia Credit Card Caters to Lesbian Market

by Peter Andrew

New

Olivia Credit Card Caters to Lesbian Market

Olivia, a cruise and vacation resort company targeted to lesbians,

has introduced the Olivia Credit Card in partnership with card

issuer MBNA.

"By using their Olivia credit cards on everyday purchases,

our customers will earn points redeemable for Olivia dollars,

which can be used to buy down the value of Olivia trips, get

upgrades, or even purchase entire vacations," said Amy Errett,

CEO of Olivia.

According

to the Olivia Web site, Olivia charters entire ships and resorts

to create vacation experiences geared to lesbian women, and

have featured athletes and entertainers including Martina Navratilova,

Whoopi Goldberg, Margaret Cho, the Indigo Girls, Melissa Etheridge

and more. Formed in 1973, Olivia says that over 75,000 people

have traveled with them in the past ten years.

While

Olivia's press release claims that the Olivia Credit Card is

the first to cater to the lesbian market, another card targeted

to the gay and lesbian market, the Rainbow Card, has existed

since the mid-1990s.

More

information and online application for the Olivia Credit Card

is available at the Olivia

Web site.

Published 03/21/06 (Modified 05/07/12)


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